Winning over an Older Client on a COLD CALL

Описание: Every time one of my shorts or reels goes viral people ask the same thing: can we see the entire call?! So I've started filming all of my calls in HD just for my Youtube community so you can see the flow of a full phone conversation 🙏

This is a standard appointment setting call, and despite what the title says it's technically a warm lead. This person had been a generated lead and then pre-qualified by an appointment setter. So this is my first time speaking to this older gentleman, and we call this a "virtual consultation."

The end goal here is to get to the seller's property in order to evaluate the condition of the asset and then hopefully make an offer on the spot! This call went well: despite his suspicion due to his age, I used tonality and rapport building to soften his demeanor and get an in person appointment set.

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David Choi is a real estate investor, entrepreneur, and private equity fund manager based in northern New Jersey.
As the CEO of Leverage Companies, David currently has over $60mm in assets under management and has taken over $100mm in small to mid cap multifamily projects full life cycle.

As founding member and partner of Brick City Capital, he has been a part of originating over $100mm in commercial financing annually, and he currently serves as an advisory board member and partner of The Da Silva Team, Newark's #1 real estate company. Prior to founding Leverage Companies, David worked for some of the largest Real Estate Private Equity companies in the country as a key member in acquiring and managing over $2 Billion AUM.

As a social media personality, David has accrued over 50,000,000 views on his content documenting his day to day in real estate investing and sales. As the founder and host of the Deals & Dollars media brand, he has given perspective and interviewed some of the top operators in the industry in order to bring valuable insight to investors across the country. In his spare time, David has founded Leverage Cares, a philanthropic company focused on bringing financial literacy to the city of Newark.

David graduated Cum Laude from Rutgers Business School with a degree in Finance with a concentration in Real Estate, where he now currently serves as a Professor teaching Real Estate Finance.