Why is everyone calling Kartik Aaryan "that word"

Описание: In this video, we are finally podcast-ing, by unpacking what gossip means to each of us, and why the word itself carries so much judgment. We talk about whether something like ethical gossip can exist, and where curiosity, concern, and harm begin to blur.

We then dive into why we are so drawn to celebrity gossip: what it gives us emotionally, socially, and psychologically, and why public figures become easy surfaces for projection.

Using the Kartik Aaryan controversy as a case study, we share our perspective and how quickly speculation can start feeling like “truth” in the court of public opinion without verified facts.

Finally, we look at Reddit as a platform: how anonymous discussions, blind items, and speculation threads don’t just host gossip, but often amplify and legitimise it, turning whispers into narratives.

It’s about how gossip works, why it spreads, and what responsibility—if any—we carry as consumers of it.

00:00 Introduction
00:55 What is Gossip for us?
05:50 Is there anything called 'ethical gossiping'?
11:40 Why we indulge in celeb gossips?
18:19 Reddit as platform and Reddit phenomenon
22:13 Theory of De-individualisation
24:14 Kartik Aaryan's Controversy
28:12 Breaking down of Kartik Aaryan's Controversy
35:13 Influencers have organic controversies?
40:38 Consequences of gossiping
43:47 Which gossip/rumours we believed in?
49:24 Outro, do subscribe!


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