Why is Matcha EVERYWHERE?!

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Why is matcha like…EVERYWHERE? Is it just me, or is everything suddenly green? Coffee shops, bakeries and even skincare companies have now started to incorporate this trending green substance in almost everything we use and consume. Matcha has gone from just a simple ingredient to a full-blown lifestyle and I will be discussing WHY that is in today’s episode!
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Credits:
Writers: Santi Massa, Brett Turley
Editors: Jerika, Axellent, Koen Verhagen
Sound Designer: Yosi Berman, Alena Lecorchick
Photo credits for thumbnail:   / _lindsayrae  
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#Matcha #MatchaDrink #FoodTrends #Theory #FoodTheory