Strategies From The Agency Behind £100M Shopify Stores

Описание: What does it really take to scale on Shopify in 2026?

In this episode of Paid Forward, Nathan Lomax shares what he has learned from running a Shopify agency, advising scaling brands, and navigating the realities of platform migrations, SEO risk and commercial decision-making.

We unpack why Shopify continues to dominate the ecommerce conversation, how to think properly about total cost of ownership beyond agency fees, and when Shopify Plus genuinely makes sense. Nathan also breaks down migration pitfalls, app stack bloat, international expansion challenges, and the growing expectation for agencies to move from reactive delivery to proactive growth partners.

If you are a founder, marketer or ecommerce lead evaluating Shopify, or looking to scale more profitably in 2026, this conversation will help you cut through the noise.

✅ Key Takeaways

⚡ Why Shopify’s pace of innovation and R&D stands out
💰 The real total cost of ownership beyond agency fees
🚚 Common Shopify migration pitfalls and how to avoid them
🏢 When Shopify Plus is worth it and when it is not
🔍 SEO best practice during platform migration
🌍 Internationalisation challenges around tax, logistics and data
💬 Why conversational commerce is becoming unavoidable
🤝 How brand–agency relationships are shifting towards collaboration
📊 Why profitability is overtaking revenue growth as the core metric


Nathan's LinkedIn -   / nathan-lomax-shopify-plus-partner  
Nathan's website - https://www.quickfiredigital.com/

Raman's LinkedIn -   / ramanverma-kandidly  
Raman's website - https://kandidly.co.uk/

Chapters:
00:00 Intro
00:43 Meet Nathan: Agency Life & Context
02:35 Why Shopify? The Platform’s Advantages
08:30 Shopify’s Evolution Beyond E-commerce
10:17 Migration Pitfalls and Considerations
19:01 SEO Migration Tips and Best Practices
21:56 Understanding Total Cost of Ownership (TCO)
23:44 Shopify vs. Shopify Plus: Key Considerations
26:13 Understanding B2B Capabilities in Shopify Plus
28:17 Essential Metrics for Shopify Store Performance
30:59 Linking Development Work to Revenue Outcomes
33:08 The App Stack: How Many is Too Many?
35:58 Red Flags in App Audits
38:45 Proactivity vs. Ticket List System for Retainers
42:55 Internationalisation: Common Pitfalls
45:17 Shopify Trends to Bet On in 2026


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#Ecommerce
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#ShopifyMigration
#PaidMedia
#DigitalMarketing
#FounderJourney
#ScalingBrands
#AgencyLife
#EcommerceTrends
#ConversationalCommerce