MusclePharm Bankruptcy Update | FitLife Brands Acquires MusclePharm?
Автор: Joshua Schall
Загружено: 2023-09-26
Просмотров: 1611
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It has been over six months since my last MusclePharm bankruptcy update, but don’t misinterpret that silence as somehow indicating the court proceedings must have been good vibes only. If you followed my Bang Energy bankruptcy content, you know that process took around 260 days. But it was complex, involving creditor claims in the billion-dollar range…and had that infamous hostile takeover element to it! Surprisingly enough…the MusclePharm bankruptcy has taken even longer, though with far less in creditor claims. Why? Well…that likely could be pointed in the direction of the previous largest shareholder, CEO, and Chairman of MusclePharm, Ryan Dexler. Even though almost all secured and unsecured creditors agreed on the proposed path forward for liquidating the remaining assets and value of MusclePharm, Ryan Dexler took various legal actions against Empery Asset Management. And this is understandably so…as Ryan Dexler put many millions of his own capital into MusclePharm over the years. But within the Empery collateralized loan that got MusclePharm in this mess, there was a clause within the signed intercreditor/insubordination agreement that disallows Ryan Drexler the ability to file legal challenges. So, after the courts enforcement of that Empery document, and the its approval of the asset purchase and sale agreement for MusclePharm this past week...we might have a new strategic acquiror of the legacy sports nutrition brand. While there’s still some details that need to be worked out before you see this information spread across the press release news wires, the strategic commentary in the latter part of this content will assume the “stalking horse bid” with FitLife Brands, Inc. (NASDAQ: FTLF) works out. Moreover, I'll update you on the recent evolution within the brand portfolio and how that triggered a much needed sales channel diversification at FitLife Brands. Finally, I'll run through how Eric Hillman performed (in terms of financial metrics) over the last 10 months as MusclePharm CEO.
I AM NOT A FINANCIAL ANALYST OR ADVISOR AND NOTHING IN THIS VIDEO SHOULD BE USED TO MAKE INVESTING DECISIONS. I AM JUST SHARING MY OPINIONS ON A VALUED PART OF THE CPG ECOSYSTEM THAT I AM PASSIONATE ABOUT. IF INACCURACIES WERE SAID IT WAS AN HONEST MISTAKE AND NOT MALICIOUS OR TO GIVE NEGATIVE INTENT.
MusclePharm Bankruptcy Court Docket - https://cases.stretto.com/musclepharm/
#musclepharm #bankruptcy #supplements
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
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