Winning Strategies for Franchising Your Business | #3 Competitively Positioning Your FDD

Описание: When you franchise your business and become a franchisor, your FDD, in addition to forming the legal foundation, is also the blueprint of your franchise offering.

There is critical data and information that you need to evaluate that is going to form the underpinnings of your franchise offering. In the end, your Franchise Disclosure Document (FDD) is what brokers and franchisee candidates evaluate including your competitive advantages and why someone today should buy your franchise over others.

02:32 - Mindset
03:59 - Best Practices
06:35 - Brand Positioning
16:30 - Technology and Supply Chain
18:01 - Financial Performance Representations
22:43 - Growth and Legal Tools

WATCH: WINNING STRATEGIES FOR FRANCHISING #1 - Beginning with the End in Mind:    • Winning Strategies for Franchising Your Bu...  
Focused on the value your franchise system 3, 5, and 10 years from now.

WATCH: WINNING STRATEGIES FOR FRANCHISING #2 - Building a Rock Solid Legal Foundation:    • Winning Strategies for Franchising Your Bu...  

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