How TikTok Killed the Music Industry (Forever)

Описание: The music and publishing industries have been turned upside down, and it all started with a fifteen-second clip on TikTok. Welcome to "The Silent Revolution." In this video, we uncover how an app for teenagers destroyed a seventy-year-old business model and shifted power from boardroom executives to bedrooms in Nebraska.

We explore the viral phenomena of Olivia Rodrigo's "drivers license" and the resurrection of Fleetwood Mac's "Dreams" to show how TikTok became the world's most powerful—and unpaid—radio station. Discover how BookTok is minting bestsellers out of ignored authors like Colleen Hoover and why publishers are now signing contracts based on follower counts, not talent.

But there's a dark side. We reveal the brutal truth about the "TikTok-ification" of music, where songs are written backward to fit fifteen-second hooks, and why being famous on TikTok doesn't mean you're rich. We also discuss the terrifying reality that this entire new infrastructure is built on sand, vulnerable to bans or algorithm changes.

In this deep dive, you will learn:

How TikTok broke the traditional gatekeeper model of music and publishing.

Why Universal Music Group lost its war against TikTok.

The shocking difference between TikTok fame and actual wealth for artists.

How the algorithm is fundamentally changing how art is created.

Join us as we analyze how the audience won, the gatekeepers lost, and why the entertainment world will never be the same again.
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