Zero Cash flow to $3B Startup ft. Srinath | Zetwerk | Manufacturing, AI, Founder Mindset | TSA EP2

Описание: How Zetwerk Founders, Srinath Ramakrushnan and Amrit Acharya built a $3B unicorn manufacturing startup after 90% of their business got wiped out and cash flows came down to zero in Covid.

With Srinath (Co-Founder & COO), we to decode frameworks and playbooks of India’s largest industrial and manufacturing unicorn was built. This is a deep dive into how can modern manufacturing startups scale, biggest problems in manufacturing and how to solve this, and how Zetwerk pivoted from SaaS to a marketplace, and then to a managed marketplace, and how artificial intelligence is the next frontier for Indian manufacturing.

What you’ll learn from this episode:
How Zetwerk to build a manufacturing global unicorn
Why execution, not demand, kills manufacturing startups
Marketplace vs managed marketplace decisions
How predictability becomes the real product in high-value industrial orders
Building operations as a long-term moat
Founder mindset for building institution-level companies, not hype cycles
Using systems, digitisation, and AI to scale complex manufacturing

This is not just a startup story. It’s a masterclass on building real-economy companies that last decades.

Welcome to The Second Act.

Timestamps :

0:00 Founder Journey, Self-Doubt & Early Discipline
7:20 What Zetwerk Does & Why Manufacturing Is Hard
12:53 Family, Balance & Life Outside Work
22:10 Co-Founder Choice, Trust & Complementarity
30:48 Pressure, Failure & Learning From Crises
33:10 COVID Shock & Building Company DNA
41:55 SaaS vs Marketplace vs Manufacturing Mindset
50:00 Broken Supply Chains & Reliability Problem
56:20 Zetwerk Operating System Explained
1:04:10 Owning the Transaction & First-Party Risk
1:08:58 Supplier Capacity, Anchors & Network Effects
1:16:20 Energy, AI & Global Manufacturing Opportunity
1:22:40 Advice for Young Manufacturing Founders
1:27:00 Building a Generational Company & Final Framework

#zetwerk #foundermindset #success #thesecondact #business #entrepreneurship #podcast

Zero Bank balance to $3B Startup ft.Srinath | Zetwerk | Manufacturing, AI, Success Mindset | TSA EP2

Big thanks to our gifting partner NUUK for supporting this episode.
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