The Growth Strategy Hiding in Plain Sight: Barter for Business

Описание: Running a business today means finding creative ways to save cash, attract new customers, and get the most out of every resource. Barter is one strategy many entrepreneurs overlook—but it can be a powerful tool for growth when used effectively.

In this session, you'll learn how modern business trade exchanges like Exmerce allow you to convert downtime, surplus inventory, and unsold services into measurable profit through a system of trade credits called Exmerce Dollars. You'll also gain clarity on how barter is recognized under Canadian tax law and discover real-world examples of how entrepreneurs are using barter to expand their reach, preserve cash flow, and strengthen community connections.

📚 Key Learning Points:

• The fundamentals of barter and how business trade exchanges work
• CRA’s perspective on barter and key tax implications
• How to protect your cash flow and turn downtime into profit
• Ways barter can boost marketing and visibility
• How building barter relationships creates stronger business communities

Join us to explore how barter can help you grow smarter, more sustainably, and with greater creativity.

About Exmerce Barter Inc.

Exmerce is Alberta’s leading business trade exchange, dedicated to helping local businesses grow by transforming unsold time, services, and inventory into new opportunities. Since 2005, Exmerce has built a thriving network of over 500 businesses across Calgary and Edmonton, enabling members to trade products and services through a virtual currency system instead of cash.

At its core, Exmerce is more than a trade network—it is a community-driven movement that fosters collaboration, supports economic sustainability, and empowers businesses to reach their full potential.

Learn more about Exmerce here: https://exmerce.com/

Learn more about how we can help support your small business: https://businesslink.ca/

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