Let's Talk Brand Ep. 16 | Brand Strategy with STEPHEN HOURAGHAN

Описание: The following guest of the LET`S TALK BRAND series is Stephen Houraghan - brand strategist, consultant, the CEO and Founder of "Brand Master Academy", and the host of one of my favorite podcasts "The Brand Master Podcast".

From the interview you will learn:
• what is Brand Strategy,
• why do you (not me or Stephen) have to answer the most crucial branding questions,
• why branding is essential (even for successful companies without brand strategy).

[PL] Kolejny gość cyklu LET`S TALK BRAND to Stephen Houraghan - strateg marki, doradca, CEO i założyciel "Brand Master Academy" i autor jednego z moich ulubionych podcastów "The Brand Master podcast".

Z rozmowy dowiesz się m.in:
• czym jest strategia marki,
• dlaczego to Ty (a nie ja czy Stephen) musisz odpowiedzieć na najważniejsze brandingowe pytania,
• dlaczego branding jest kluczowy i to nawet dla odnoszących sukcesy firm, które nie mają strategii marki.

Bio
Stephen Houraghan is a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of The Brand Master Podcast.

Stephen has a background in business and finance, providing advice in stock and options trading for retail and institutional investors on the ASX (Australian Securities Exchange).

After gaining further qualifications in design and marketing which he combined with his business experience, he created the Iconic Fox Agency, providing brand strategy and creative services for global clients using his proprietary brand-building systems.

Stephen has shared his ideas on branding and marketing for publications such as Hubspot, Marketo, Creative Bloq, Design Taxi and has appeared on industry podcasts such as Just Branding, Brand Design Masters, Logo Geek and Brand Tuned.

Today he shares these proprietary systems, knowledge, and experience in business, branding, and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel, and the growing Brand Strategy Community.

Stephen has helped tens of thousands of students and followers to transform their businesses and multiply their revenues by leveraging the brand strategy systems, processes, and tools he provides through his teaching and programs.

Media patronage MARKETER+: marketerplus.pl/autor/lukasz-murawski/
Podcast partner: Wyższa Szkoła Bankowa w Gdańsku www.wsb.pl/gdansk/