How to gain cultural buy-in for your employee-led content program with Sarah Goodall

Описание: People trust people over one-size-fits-all messaging and logos.

Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen.

In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to make a real long-term impact.

Tribal Impact is a specialist social media consultancy focused on scaling executive branding, corporate influence, and social selling programs on LinkedIn.

In this conversation, we discuss:
• Why people trust content from their peers over traditional brand messaging.
• The importance of building and nurturing employee trust
• Why today’s buyers and consumers want to know the person behind the brand
• How to measure growth ‘what good looks like’ with employee-led content
• The reasons why you should view LinkedIn as a networking platform instead of a marketing platform
• How to shift your cultural mindset and treat your employee-led program as a sustainable initiative, not a one-off campaign

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