2026 Content Marketing Trends Report: An Expert Discussion

Описание: Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows. 

In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams.

They discuss:
Why content production and data volume are accelerating, especially with AI and video
The operational strain on compliance teams and how leading organizations are adapting
The shift from compliance as a final review step to compliance embedded across the workflow
How synthetic media, AI-generated content, and evolving regulations are introducing new risks
Why brand compliance is becoming more complex across regions, teams, and channels
The role of DAM as a decisioning layer and AI control center
How metadata is becoming foundational for scalable compliance automation
The new roles emerging in marketing, including AI workflow and operations leaders

This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up.