How AWS performs marketing at scale with Amazon Quick | Amazon Web Services

Описание: Ross Richards, Senior Product Marketing Manager at AWS, used to be the bottleneck. Now, with Amazon Quick, he's the enabler — helping anyone across the company create confident, on-message content in minutes. Learn more: https://go.aws/4lborsp

Ross leads AI category messaging for AWS — a small team supporting thousands of marketers, sellers, and stakeholders across the company. Before Quick, keeping up meant endless meetings and manual reviews.

Quick changed that. With Quick Research, Chat Agents, and Quick Flows, Ross shifted from gatekeeper to curator. Work that once took weeks now takes minutes, at a quality that rivals what a full team could produce.

The result? Anyone in the company can now verify, validate, and create with confidence. Ross just shares a link — and the right message reaches the right customer, every time.

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