Solving Sleep: Why "Boring" Isn't Enough Anymore

Описание: [The Hook] Why did "Boring Fiction for Sleep" fail to take off, and what does it mean for the future of this journey? Today, I’m pulling back the curtain on my data, my mistakes, and why I’m shifting my focus to solve a much more urgent problem: Rest Protocols.

[The Summary] In this video, I break down the "Level 2" strategy of my online build. I discuss how low retention on narrative videos forced me to look at the market from a different angle. While "Boring" is still a hot keyword, I’ve realized that people don’t just want to be entertained into sleep—they want to solve their sleep problems.

[Key Insights]

The Retention Trap: Why 15-minute narratives followed by rain sounds didn't work.

The Pivot: Why "Solving Sleep" is a hotter and more urgent market than "Boring Fiction".

The Long Game: My willingness to operate without profit for 3–5 years to make this work.

The Wedge: How Rest Protocols acts as the entry point for everything else.

[Timestamps] 0:00 - What to expect in this update 1:10 - Why Boring Fiction didn’t take off (yet) 3:45 - The retention data that changed everything 5:20 - Saturation vs. Demand: What I learned from Reddit 7:00 - Why "Rest Protocols" is the bigger solution 9:15 - The 3:00 AM Problem: Why fiction isn't enough 11:30 - Final Thoughts: Determination and the 5-year plan

[Resources & Links] 🚀 Follow the Rest Protocols Journey: [Link] 📊 My Q4 State of the Journey Address: [Link] 💬 Join the Conversation on Reddit: [Link]

[Call to Action] Which part of your own journey has forced you to approach things radically differently? Whether it's business, life, or relationships, let me know in the comments—I’m looking for ways to make these updates even more helpful for you!

#️⃣ Hashtags

#RestProtocols #BoringFiction #BusinessPivot #BuildingInPublic #SleepScience #Entrepreneurship #TheJourney2026



Welcome to the inner circle! This video recaps my experiences and major changes during Q4, highlighting a big pivot in the direction of my business. We'll explore the essence of pivoting in business and the strategies behind a business model pivot, looking back at lessons learnt and forward to new quarterly goals. As an entrepreneur, it's essential to understand how to handle project management, learn from failure, and understand why projects fail, to become a better project manager. With these project management tips, we can manage risk management and reduce risk in future endeavors.