Mastering Marketing Measurement: How to effectively measure your marketing

Описание: Marketing isn’t just creative fluff—it’s a structured, methodical process that can drive real results when done right. In this video, I’ll walk you through how to measure your marketing effectively, using the same principles that engineers use when designing products.

🔧 Here’s what you'll learn:

The Marketing Machine process—a logical, step-by-step approach to building a marketing strategy that works.
How to measure what really matters by focusing on conversion rates, so you know exactly where your marketing is performing and where it needs improvement.
A deep dive into the customer journey, showing you how to optimize every step to increase your ROI.
And finally, how to set a marketing budget by figuring out your Customer Acquisition Cost (CAC) so you’re confident that your marketing spend is generating profit.

Whether you’re already outsourcing your marketing or thinking about bringing it in-house, this video will give you the tools to make smarter decisions and grow your business.

📈 Why does this matter?
By the end of this video, you’ll be able to answer the big question: Is the money I’m spending on marketing generating profit? Plus, I’ll share tips on improving your marketing strategy to get better results without spending more.

Let’s get started! Tune in and learn how to measure your marketing the right way.

For more free marketing tutorials, checklists and resources, go here: https://rosconkie.com/resources

The engineer's guide to marketing measurement: https://rosconkie.com/the-engineers-g...