The Psychology of ‘Free’: Why Reciprocity Works in Marketing

Описание: Why do we feel compelled to give back when we get something for free?
There’s powerful psychology at play, and it’s been shaping your decisions more than you realize.

This video breaks down the Principle of Reciprocity, and how to use it ethically with Tevdora’s G.I.F.T. Framework:
🎁 Genuine Intent
🎯 Intent-aligned
🚫 Frictionless
🔍 Transparent

You'll discover:
• Why free trials, samples, and guides make people feel obligated
• How to avoid crossing the line into manipulation
• The psychology behind “give first” marketing
• Why this very video is a G.I.F.T. in action

📍 TIMESTAMPS
00:00 - Intro: Why FREE feels good (but powerful)
00:16 - The Sample Effect: Subtle Reciprocity in Action
00:32 - Reciprocity Defined: Gift → Goodwill → Action
00:48 - The G.I.F.T. Framework: Build Trust, Not Tricks
01:04 - Meta Twist: Why This Video Is a G.I.F.T.

🧠 This is part of Tevdora’s Psychology-Powered Strategy Series.
We reveal the science behind how brands influence behavior ethically, transparently, and creatively.

🎯 What’s the most effective “free” offer you’ve ever received?
Comment below 👇 and tell us how it made you feel.

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About Tevdora - Human-centered, AI-driven marketing strategy. We help brands unlock human-centered, ethical marketing powered by AI and behavioral science. We blend strategy, psychology, and ethics to help you navigate the future of marketing with confidence.

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