What is Click Fraud? | ClickCease Academy

Описание: Learn what is click fraud and how to prevent it https://bit.ly/3VOhW0g

Click fraud - when your ads receive clicks but it’s not by real potential customers.

Not every click on your ads is from a genuine potential customer.

So what is click fraud?
Click fraud is the act of clicking on a paid link, such as a display ad or a sponsored search result, with malicious or non-malicious intent.

It can be -
bots - Up to 30% of all clicks on PPC ads
are from bots and organized criminal botnets.
web scrapers - data scrapers and other automated bots
can click your ads and waste your ad budget
Click farms - Websites hire click farms to boost their traffic and social engagement, and these waste your money on fake views and clicks.

AND it can also come from real humans, such as -
Competitors - who want to deplete your marketing budget
by clicking your ads as many times as possible,
brand haters - that want to harm your business
or even accidental clicks - up to 60% of mobile ad clicks are because our thumbs are just too fat.

Data time!

On average, 14% of traffic on paid ads is fake.
The fraud industry makes 44B$ each year on clicks through paid campaigns.

How does it affect you as a marketer?
Well,
The results of click fraud on an ad campaign include -

A higher cost per customer acquisition and an inflated cost per click,
An exhausted ad budget before your advertising day is done,
Ads knocked off the search results, leading to lost potential customers,
Reduced quality score,
And skewed performance data - after all, you don’t want to put more money into a campaign if half of the traffic is fake.

Simply put, click fraud wastes your money, makes a mess of your marketing efforts
and results in lost opportunities.

Check out our ClickCease blog to get a deeper dive into click fraud https://bit.ly/3VOhW0g

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