COVID-19 Reset: Behavioral Change-Growth Opportunity: Michael Solomon, Leslie Zane, Stephan Wiedner

Описание: The main takeaway of the third webinar in our series on the COVID-19 Reset was that understanding drivers of consumer behavior during and subsequent to the pandemic is the key to unlocking opportunities. The Marketing IMPACT Council™ webinar, organized in partnership with CommunicationsMatch™, also covered the need to reset approaches to leadership to support innovation, co-creation of initiatives with clients, and the importance of aligning organizations around their goals.

Panelists Michael R. Solomon, renowned marketing expert, consultant, author and professor, and Leslie Zane, President and Founder of Triggers® Growth Strategy, provided a behavioral framework for understanding the drivers of consumer decision-making and insights into ways in which companies, marketers, and communicators can leverage these changes to grow their businesses. Stephan Wiedner, CEO and Co-Founder of Noomii, which provides companies access to coaching solutions that include Harvard professor Amy C. Edmondson’s concept of psychological safety, shared perspective on steps business leaders need to take to help organizations realize these opportunities.