B2B Storytelling and Team Empowerment: Alisa Manjarrez on Stories Bureau's Evolution
Автор: HabitStack Podcast
Загружено: 2026-03-10
Просмотров: 3
Описание:
In this episode of the HabitStack Podcast, host Scott Ward interviews Alisa Manjarrez, Managing Director of Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling through presentations, videos, and podcasts. Alisa shares what she’s learning from Multipliers by Liz Wiseman about scaling herself as a leader.
They dive into:
– How Stories Bureau evolved from presentation design for market research professionals at companies like Mars Wrigley into narrative podcasts and video production
– Why small companies should ignore advice to be on every social platform and instead master one channel at a time
– Leveraging research-backed messaging strategies used by Fortune 500 companies
– Why podcasting isn’t going out of style despite the average show getting only 30 listens
– How reaching 1,000 listens puts a podcast in the top 10%
– Why podcasts are becoming the new book for demonstrating expertise
– Repositioning Stories Bureau around relationship-driven partnerships instead of simply showcasing past work
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