The Property Brothers: How a Real Estate Business Became a Brand Empire

Описание: How do you turn childhood side hustles into a global brand — and stay true to your values along the way?

In this episode of Behind the Review, powered by Yelp for Business, Drew and Jonathan Scott — known around the world as the Property Brothers — share their journey from seven-year-old entrepreneurs to real estate moguls, TV stars, and product empire builders.

You’ll learn:
How they created trust by doing things differently — from real estate staging to full renovations
Why authenticity made them TV icons (and what didn’t work)
How Property Brothers became a merchandising powerhouse
Their vision for healthier living through the Healthy Home Innovation Fund
Why customer feedback and content marketing still fuel their growth

Whether you’re building a service brand, growing your personal platform, or launching products, this episode is packed with real-world lessons in authenticity, adaptability, and staying connected to your customers.

📌 Learn more about Behind the Review: https://business.yelp.com/resources/p...

🌐 Explore more from Drew + Jonathan: https://www.drewandjonathan.com

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💬 Question for You:
What’s one way your brand is staying authentic as it grows?

Chapters
00:00 – From Side Hustle to Empire: The Property Brothers’ Origin Story
01:08 – The Unlikely Path to TV Fame for the Property Brothers
04:51 – Marketing First: Why It Drives Every Business Move
06:24 – Authenticity on Camera: What Made Their Brand Magnetic
10:25 – Behind the Merch: Turning Ideas Into a Product Line
14:48 – Healthy Homes, Real Impact: Investing Beyond TV
17:00 – Building Meaningful Content That Connects With Viewers
18:38 – Turning Reviews Into Growth: Real Lessons in Feedback

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