How to Audit Your Website as a Web Designer or Developer | The Journey

Описание: Audits for managing your online presence are an opportunity for you as a web developer or designer to analyze, refresh and adapt your site. The goal is to improve your online visibility, discover and grow new revenue sources, and enhance the overall experience customers have while interacting with your brand. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:13 How to audit your website as a web designer or developer
0:40 What does a comprehensive web presence audit detail?
1:12 Why auditing your online presence is so important
1:43 Testing tools: Google pagespeed insights, Chrome user experience report, search console's core web vitals report
2:11 WordPress Plugins: wp rocket, smush pro, disable cart fragments
2:23 First contentful paint, speed index, largest contentful paint
2:42 Time to interactive, total blocking time, cumulative layout shift
3:17 Loading time, interactivity, visual stability
3:49 High contrast between your site background and your text, captions on videos, alt text on images

Comprehensive web presence audits are quite a bit more than just performance optimization. The process involves an in-depth analysis of how your website functions across all current platforms by testing the features and functionality your users experience.

Fortunately, when it comes to monitoring your website’s performance metrics there’s some great FREE benchmark testing tools available online. Whether your test results surprise you in a positive (or not-so-positive) way, you’ve already completed the first step in your performance optimization journey. Now, it’s time to analyze and prioritize their recommendations.

Your performance score is made up of these key metrics:
First Contentful Paint
The time from the page starts loading to when any part of the page shows up on the screen.
Speed Index
How quickly content shows up when your website loads.
Largest Contentful Paint
ow long it takes for the largest image or text block on your website to load.

Time to Interactive
how long it takes from when your page starts loading to when someone can interact with the loaded resources (like clicking another page or form)
Total Blocking Time
Total amount of time between First Contentful Paint (FCP) and Time to Interactive (TTI).
Cumulative Layout Shift
Total layout shift score for your entire website.

It can be helpful to get started by breaking your audit down into manageable, daily or weekly sprints in order to help you track your results and findings as you go. The second step is to then prioritize your sprints, which we highly recommend putting a performance audit at the top of that list. Failing to continuously monitor and enhance the performance of your web presence will eventually result in a decline of your brand value to your customers.

As we approach a very purposeful, dramatic change in search visibility with Google, if your website doesn’t meet the minimum threshold for page performance metrics, you’re going to have an exponentially harder time ranking organically.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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