Net Promoter Score Explained: The One Question That Measures Loyalty

Описание: Net Promoter Score is one of the most popular customer loyalty metrics in the world — built on a single question. But what does it really tell you, and where does it fall short? In this video, I break NPS down using a food delivery app example: how the question works, how the score is calculated, how to run it, and how to read it honestly.

By the end, you'll understand:
✅ The one question NPS is built on, and the 0–10 scale
✅ Promoters, Passives, and Detractors — and how they're grouped
✅ The simple formula: % Promoters − % Detractors
✅ The follow-up question that makes NPS actually useful
✅ Relational vs. transactional NPS, and who to survey
✅ How to read your score — and the real limitations to keep in mind

Perfect for beginners — no heavy math required.

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