10-Minute RGM Ep. 02 | Exploring RGM: Data, Price & Promo — with Enrique Garcia, Arla Foods

Описание: Welcome to Episode 2 of 10‑Minute RGM, a short, straight‑to‑the‑point conversation series about how Revenue Growth Management really works in practice.

In this episode, we had the pleasure of talking with Enrique Garcia Sevila, Global Senior Revenue Growth Manager at Arla Foods. After spending years taking RGM market by market, Enrique has seen which approaches create real momentum and which challenges tend to slow teams down.

Together we discussed what RGM teams are navigating today:
• pressure to deliver faster, more precise analytics
• challenges created by uneven data foundations across markets
• increasing impact of bringing data scientists closer to commercial teams
• RGM’s evolving role as the bridge between functions that don’t naturally speak the same language

Enrique also shared his view on what needs to happen before companies can truly scale automation and advanced RGM tools and why getting the data basics right matters more than ever.

If you want a grounded look at how RGM is evolving across markets, without buzzwords or theory, this is a great place to continue the journey.

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