Animals Are Friends Not Food Lance Wilson Episode 57

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How do you merge activism with business—without hiding who you are?

In this powerful episode of the I Choose Health Podcast, we sit down with Lance Wilson, co-founder of Vegan Realty, to explore how values-aligned entrepreneurship can create real impact for animals, communities, and personal fulfillment.

Lance shares why veganism is not just a diet, but a lifestyle and social justice movement, and how being authentic about your values can actually attract the right clients—not repel them. From donating $1,000 to animal rescues for every home bought or sold, to building community through vegan events, cleanups, and education, Vegan Realty is proof that impact and income don’t have to compete.

In this episode, we discuss:

Why hiding your values in business leads to burnout and misalignment

How veganism intersects with animal rights, environmental sustainability, and health

Why individual actions matter more than we’re taught to believe

How conscious consumerism can shift entire industries

The power of niche, purpose-driven branding in business

Why “friends, not food” is more than a slogan—it’s a value system

How community-based activism creates long-term change

What it really means to build wealth without compromising ethics

Lance also breaks down his vegan origin story, how activism nearly pulled him away from real estate, and the pivotal moment when he realized he could combine his passion for animals with his professional expertise—creating a business model that gives back while thriving financially.

This conversation is for:

Ethical entrepreneurs and purpose-driven professionals

Vegans and plant-based advocates

Anyone exploring conscious capitalism

Business owners who want alignment, not compromise

People who feel their individual actions “don’t matter”

🌱 You don’t have to do business with everyone.
🏡 You do attract the people you’re meant to work with.
💚 And your values can be your greatest asset.

⏱️ Chapters

00:00 Being Authentic in Business and Activism
01:42 Do Individual Actions Really Matter?
03:41 Healthier, Wealthier, Aligned
03:49 Meet Lance Wilson of Vegan Realty
05:43 Lance’s Vegan Origin Story
07:50 From Activism Burnout to Purpose-Driven Business
10:06 Building Vegan Realty and Donating $1,000 Per Sale
12:12 Veganism as a Lifestyle and Value System
14:03 Choosing Animal Rescues and Real Impact Stories
16:14 Does Leading With Vegan Values Hurt Business?
18:18 Why People Disconnect From Farm Animals
20:32 Renaming Harm: How Language Hides Animal Cruelty
22:24 The Myth of Separating Activism and Business
24:24 Veganism, Faith, Health, and the Environment
26:15 Junk Food Vegan vs Whole Food Plant-Based
29:17 Vegan Living in LA vs Other Cities
30:52 Why Your Daily Choices Matter for Animals
33:51 Sustainability, Conscious Consumerism, and Real Estate
35:36 Veganism, Athletic Performance, and Recovery
37:22 What If Every Business Gave Back?
38:58 Vegan Realty, Community Events, and Future Vision
40:59 Final Thoughts and Where to Connect

🔗 Connect with Lance & Vegan Realty

Vegan Realty: https://www.linktr.ee/veganrealty

Instagram:   / veganrealty  

Lance Wilson IG:   / lanceiamhealthy  

Health & Real Estate Podcast:
   / @healthandrealestatepodcast  

If you’re facing stress, anxiety, or burnout, talking to someone can make a real difference.

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