Music Insights & Artist Tips | Lyor Cohen Global Head of Music, YouTube & Google | The Music Podcast

Описание: Tune in to an exciting episode of THE MUSIC PODCAST with Tarsame Mittal, featuring Lyor Cohen—Global Head of Music at YouTube and Google, and a true legend in the music industry. With over 40 years of experience, Cohen has shaped the careers of iconic artists and held key roles, including Chairman and CEO of Recorded Music at Warner Music. Known for championing artists and believing in the power of music to unite, Cohen shares invaluable insights on the business side of the global music ecosystem. This episode blends highlights from the All About Music conference with the podcast. Don't miss out on this must-watch conversation!
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LYOR’S SOCIALS –
Instagram – lyorcohenr
X - lyorcohen
LinkedIn Profile - linkedin.com/in/lyorcohen

Check out Lyor's venture - 300 Entertainment - https://300ent.com/

LINKS TO BOOKS –
Peter Grant: The Man Who Led Zeppelin - https://www.amazon.in/Peter-Grant-Man...
2. Bring It On Home: Peter Grant, Led Zeppelin, and Beyond -- The Story of Rock's Greatest Manager
https://www.amazon.com/Bring-Home-Zep...

Making tracks; Atlantic Records and the growth of a multi-billion-dollar industry - https://www.amazon.com/Making-Atlanti...

The Islander: My Life in Music and Beyond
https://www.amazon.com/Islander-My-Li...

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Listen to this episode with Lyor Cohen on all leading audio streaming channels!
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EPISODE DESCRIPTION:
Get ready for the latest episode of The Music Podcast with host Tarsame Mittal and the legendary music executive Lyor Cohen! Currently the Global Head of Music at YouTube and Google, Lyor shares his vast experience, from founding Def Jam Recordings to working with iconic artists and leading Recorded Music for Warner Music as Chairman and CEO. In this episode, Lyor dives deep into his career, discussing the importance of taking risks, embracing failures, and making tough decisions. He also talks about launching YouTube Shorts in India, the significance of the Indian market in global music, and his passion for artists collaborating worldwide. Lyor offers valuable insights on navigating the music business, from hacking the algorithm and maximizing YouTube’s potential for creators to busting industry myths. He also shares advice for music executives, urging them to connect with audiences directly.

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EPISODE CHAPTERS:
00:00 - Introduction
02:26 - The REAL Lyor Cohen
04:45 - From Struggles to Success
15:06 - Toughest Decisions Ever!
16:54 - “I Play to Win”
19:40 - Moments He Won’t Forget!
25:03 - Why India Matters to YouTube?
30:41 - All things Revenue
38:10 - The Truth About Indian Music
42:16 - Making Bold Decisions
48:18 - Decoding YouTube Algorithm
51:53 - Lessons from Artists & Executives
54:24 - Top Hack for Aspiring Artists
01:01:05 - What’s Next?
01:05:33 - Advice for Future Executives
01:06:06 - That ONE BIG Life Lesson
01:07:50 - #AskTheGuest
01:16:26 - Final Thoughts
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Stay tuned for the next episode of 'The Music Podcast'! 🎧 We've got another exciting conversation lined up for you! Don't miss it!
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Subscribe to our YouTube Channel:
The Music Podcast YT Channel –    / @_themusicpodcast_  
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Host - Tarsame Mittal
Guest – Lyor Cohen
His Manager - Rajant
Audio Credits:
Dialogue Editor, Mix and Master by Nikhil Bhagwat
Producer - Vinita Sabberwal
Business Head - Dimple Mehta
THE CREW –
CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain, Princy Surana
Head of Production – Sahil Choubey
Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajput

#TheMusicPodcast #LyorCohen #YouTube #Google #Global #DefJam #RunDMC #HipHop #WarnerMusic #podcast