How We Built a Profitable Cohort After Failing for 5 Years | Yogi Surya

Описание: What does it actually take to build a profitable cohort business after years of confusion, misalignment, and false starts?

In this episode of the Suns Den Podcast, Surya and Yogeshwari break down the real behind-the-scenes journey of building the Speak to Lead cohort after nearly five years of trial, failure, burnout, and misfit roles.

This is not a highlight reel.
This is a systems conversation.

We talk openly about why the first cohort in 2021 worked only partially, what went wrong after that, and why 2025 became the real turning point. From misaligned roles, poor customer experience in the coaching industry, broken onboarding systems, and surface-level programs that don’t deliver results — to finally designing a cohort model that actually transforms people in 30 days.

You’ll hear how we redesigned everything:
from curriculum design,
to onboarding systems,
to customer experience,
to accountability,
to community-led growth,
to referrals,
to repeatable systems that don’t depend on motivation.

We also share how:
• a cohort started with just one paid participant
• that one participant turned into multiple referrals
• the January cohort got filled without ads
• the program evolved from 4 weeks to a 10-week transformation journey
• and how Suns Den became a CPD-accredited provider

If you are:
• a coach
• a consultant
• a trainer
• a founder
• a creator
• or a leader trying to build a cohort, community, or program that actually works

this episode will save you years of guessing.

This is a raw documentation of what happens when you stop chasing growth
and start designing systems that respect human transformation.

Watch till the end if you want to understand:
why most programs fail,
why systems beat motivation,
and why customer experience is the real marketing.

Every week, we open the doors to Suns Den — the place where leaders come to LEVEL UP their voice, influence, and communication game.

The truth is… most people don’t struggle with speaking.
They struggle with clarity, confidence, and consistency.

And that’s exactly why this channel exists.

If you're building a career…
If you're building a business…
If you're building a bigger version of YOU…

Then every episode here is a blueprint you can use TODAY.

Inside each podcast, we break down:
✔ The real behind-the-scenes of building Suns Den
✔ Hard-won lessons from coaching mid-career pros
✔ Communication frameworks that WORK in real life
✔ The psychology of influence, presence, and leadership
✔ The mindset shifts that change everything

No fluff. No gimmicks. Just practical, high-impact communication tools that move you forward.

⚡ Want MORE support?

• Connect with Yogeswari (Interview & Career Communication)
→   / yogeswarisugumaran  

• Connect with Surya (Leadership & Business Communication)
→   / drsuryadeep  

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