Honey Marketing and Sales Strategies
Автор: Valley Beekeeping Supplies
Загружено: 2026-01-16
Просмотров: 25
Описание: This transcript from an Ontario Beekeepers Association webinar provides a comprehensive guide for producers looking to move beyond "end of the driveway" sales into diverse market channels. Industry experts and experienced beekeepers share strategies for building a brand, emphasizing that a producer's personal story and authentic relationships are essential for securing space in retail environments. The speakers highlight the value of community engagement, such as hosting educational workshops and using social media to drive interest in local honey. Practical business advice is offered regarding diversification, including creating value-added products like candles or mead and understanding wholesale requirements for grocery chains. Additionally, the session addresses technical hurdles such as honey crystallization and the importance of educating consumers to maintain product integrity and trust. Detailed resources from the Ministry of Agriculture, Food and Rural Affairs are also introduced to support sustainable business growth.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
