Rory Sutherland: Imagine a future where we apply creativity to category problems + social issues

Описание: MAD//Fest London preview!
Rory Sutherland imagines a future where real creativity can thrive and be applied to category challenges or even environmental and social issues that are too big for one brand to fix alone. Would this free us from the constraints of a model where we only really address problems if a client has a budget to engage an agency and the limitations of ‘boilerplate’ solutions? For Rory, we have no choice other than to experiment and apply creativity in new fields. And Rory being Rory, expect plenty of Perversity, Insight + Swearing (or PIS as he calls it!)
www.madfestlondon.com