The "Rolexification" of Cycling: Why I Hate Luxury Bike Trends

Описание: The "Rolexification" of cycling is here... and I’m not a fan. Is your mountain bike a high-performance machine, or just a $15,000 "Birkin Bag" on wheels? In this video, I’m diving into the Teslification of the bike industry. We’re seeing brands like Specialized, Scott, and Giant prioritize "Luxury" and "Aesthetics" over actual quality and serviceability.

As a mechanic, I see the truth behind the "clean" look: proprietary headsets, hidden shocks, and cable routing that makes simple maintenance a nightmare. Who is this for? Does it make you faster, or is it just a status symbol for the trailhead?

• 0:00 The "Rolexification" of Cycling
• 0:44 Comparing high-end bikes to "Male Birkin Bags"
• 1:23 Quality vs. Luxury: Knowing the difference
• 3:30 The problem with Scott's internal cable routing
• 4:30 Why hiding rear shocks is a bad idea
• 5:58 The hidden costs for the customer
• 8:32 A message to bike engineers from a mechanic
• 9:34 Why I’m staying unsponsored

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JOIN THE CONVERSATION: Would you trade 30% more maintenance time for a "cleaner" looking bike? Or have brands like Scott and Specialized gone too far? Let’s talk in the comments.

#MTB #MountainBike #BikeMechanic #SpecializedSWorks #ScottBikes #CyclingLife #SwiftFixBikeLife #BikeMaintenance #IbisCycles #AthertonBikes