REDUCE Your Wasted Ad Spend | Get Cheaper Leads & Sales Using Facebook Ads

Описание: Learn how to use Facebook Ads to lower your cost per acquisition (CPA). Get cheaper leads and sales for your business. Cut down wasted ad spend and spend your budget more efficiently.

0:38 - Audience Research: Get a better understanding about who your audience is, what they like and what their pain points are. Join Facebook group, use the audience insights tool, find the language that you core audience is using (and jargon), what do they like and what are they interested in. This should take hours

1:15 - Ad Creatives: In 2019, Ad creatives need to be exceptional. Copy, imagery and video needs to be high quality to hijack the attention of your audience away from your competitors

1:45 - Agency Tip: Try running multiple ads with similar content but focused on the same objective and split test them on Facebook. You can then find out which performs best with that audience and double down on that approach.

2:16 - Refine Your Audience and Know What You're Doing: Don't try broad interest targeting. Try layered targeting. For example, your audience must like multiple similar pages before you ad is shown.

3:05 - Agency Tip: Use re-targeting, lookalike audiences based off your current audience. Look to behaviour targeting

3:23 - Use Breakdowns in the Facebook Ads Manager: See which groups of people are performing best with your ads, and create separate ads for each of those people. Your content will then be MUCH more relevant to them

3:52 - Platform: Look to see where your leads are coming from. Is it Facebook or Instagram? Remove the underperforming one if you can't afford to split test.

4:03 - Placement: Where are the best performing ads being shown? Mobile or desktop newsfeed? Reduce the wasted area and scale up the best performing one.

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