Monitor Your Reputation Risk Using Review Sites

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review sites

Monitor Your Reputation Risk Using Review Sites

Quite naturally, a lot of small businesses don't particularly like reviews sites -- and who can blame them? While customers can get an opportunity to publicly endorse and thank a business for a job well done, review sites more frequently tend to attract those who want to voice a negative experience from a business much more than those who had a great time there. In addition, review sites can be manipulated by disgruntled current and former employees -- and even competitors with false reviews!

So while review sites need to make changes to authenticate reviews, review sites are here to stay because they provide the much needed social proof to the general public about a business's reputation. But, knowing how to effectively monitor consumer reviews from review sites is a critical component that affects any small business's bottom line.

So how can a small business monitor what people are saying about it on review sites?

The best way to monitor review sites is to actually set up your own profile on them. This is because anyone can add your business to the review site, so it is critical to build your own official profile and control it.

What are the major reviews sites to set up your small business profile? Here is a list of a few or the more major review sites that should be considered for setting up a profile on:

• Yelp!
• Insider Pages
• Google Maps
• Bing Local
• City Search
• Yahoo Local
• Local.com
• Merchant Circle
• Angles List
• Better Business Bureau

Are there other review sites worth considering? Yes! While there are major review sites like Google Places and Yelp, there are also niche-specific review sites and location-specific review sites too that may be more relevant to your small business. Some of these review sites include:

• Restaurants -- FriendsEat and UrbanSpoon
• Medical physicans -- MyDocHub.com and InsiderPages.com
• Travel /Hospitality businesses -- TripAdvisor

By setting up a profile on review sites, you can use your profile RSS Feed to get Google alerts so that you monitor any profile changes, such as the latest reviews when they are submitted. In this way you can quickly respond to negative reviews and handle an aggrieved customer or thank those who posted positive reviews and include them on your website and other PR materials. Without staying on top of review sites, your company will be continually playing catch-up in damage control.

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review sites