The Art and Science of Selling Outdoor Structures: Insights from a 14-Year Industry Veteran PART 2

Описание: When it comes to the shed industry, the relationship between manufacturers and dealers can make or break a business. Rami joins Shannon to dive deep into the often unspoken tensions and opportunities that exist in these critical partnerships.

The conversation tackles head-on the reality that not all dealers approach their shed business with the same level of commitment. Some make it their primary income source, investing heavily in growth, while others view it as supplemental income alongside other ventures. As Rami points out, "Both scenarios can work well if expectations are clearly established on both sides."

Commission structures emerge as a major pain point for many dealers. At just 10% commission, even those selling a million dollars annually struggle to reinvest in marketing and growth. "That 10% needs to adjust," Rami asserts, recommending dealers negotiate higher rates or diversify with complementary products like carports that can create multiple revenue streams from the same customer.

Perhaps the most powerful segment explores the 80/20 rule in dealer networks, where typically 80% of business comes from just 20% of dealers. This reality forces tough decisions about resource allocation and relationship management. "Facts are unwavering and immovable," Rami states bluntly, "If you factually are not doing your job, I will factually find someone who will."

The digital transformation of retail receives special attention, with both hosts emphasizing that relying solely on drive-by traffic is no longer viable. "It's not 1996 anymore," Rami reminds listeners, noting that even basic websites have become affordable and accessible for businesses of all sizes.

Whether you're a manufacturer looking to optimize your dealer network or a dealer seeking to strengthen your position and profitability, this episode delivers actionable insights that could transform your approach to the shed business. Subscribe to the Shed Geek podcast for more industry conversations that tackle the real challenges facing shed professionals today.

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This episodes Sponsors:
Studio Sponsor: Union Grove Lumber

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