How Dream11 CONQUERED India's 35,000 Cr Fantasy Sports Market | Dream 11 Case Study

Описание: In today's episode, we discuss how Dream 11 came to dominate India's fantasy sports market by breaking down its tech, product & marketing strategy. *Must Watch*.

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00:00 - Introduction
01:04 - Dream 11 Statistics
03:08- Dream 11 IPL Strategy
04:45 - How IPL Ads Function
09:00 - Why Competitors Can't Beat Dream11
09:33 - How Dream 11 Works
11:35 - Dream 11 Product Strategy
12:05 - Dream 11 Onboarding Strategy
15:20 - Dream 11 Activation Strategy
16:40 - Pre & Post Activation Strategy
18:45 - Dream 11 Retention Strategy
22:52 - Dream 11 Community Strategy
23:20 - Dream 11 User Trust Building
25:30- Dream 11 User Reactivation Strategy
26:46 - D11 Push Notifications Lessons


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Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.

Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.

Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.

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