Designers and strategists discuss how strategy works with design | D&AD New Blood Festival 2023
Автор: D&AD - Creative Advertising, Design and Digital
Загружено: 2023-08-22
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“It’s so important in the strategic process to simplify and get to something that is easy to remember and easy to work from,” says Design Bridge & Partners’ designer Joe Atkin. “If you can make it as simple as possible that anyone can understand, that's going to be the best possible work, but that takes a lot of sacrifice to get something that is really short and single-minded. That takes a lot of confidence, not only for the strategist and designer but also for the client.”
In the talk Bread & Butter: serving up the basics of strategy from seasoned pros at D&AD’s New Blood Festival, Jake Myhre, Teresa Leeming, Joe Atkin, and Miho Aishima from Design Bridge & Partners give us the lowdown on what strategy is, how it’ll be a part of any design role in industry, and how you might already be using strategy without even knowing it.
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