Gigglescape BTS

Описание: Meet Gigglescape, Target’s own-brand toy line designed especially for young kids, built around one simple idea: joy.
In this video, the team behind Gigglescape shares how the brand came to life, from early research with parents and kids to finding the right place within Target’s brand ecosystem alongside Cloud Island and Pillowfort. Gigglescape is expressive, colorful, inclusive, and welcoming, bringing imagination, playful design, and thoughtful materials together at an incredible value.
You’ll hear how attention to detail, finishes, and material choices help deliver style and design while still feeling fun and kid-first. Most importantly, the brand is shaped by listening to what kids respond to, what parents value, and what truly sparks creativity.
Joyful design
Thoughtful materials
Inclusive, playful aesthetics

Check out Target’s channel for inspiration, how-tos, must-have items, behind-the-
scenes sneak peeks, Target finds and more. Whatever you’re looking for, we’re here to help you bring a little extra joy to your everyday.

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