The Story of Go Zero | How Go Zero Became India's #1 Guilt Free Choice
Автор: DSG Consumer Partners
Загружено: 2026-02-18
Просмотров: 92
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In this episode of Brick by Brick, we sit down with Kiran Shah, founder of GoZero , India's leading guilt-free ice cream brand. Kiran comes from a legendary ice cream family (Apsara Ice Creams), scaled it to 100 stores, and then made the bold decision to leave it all behind and start from scratch.
What followed was a masterclass in brand building, quick commerce strategy, and founder resilience.
In this episode, we cover:
Why Kiran left the Apsara family business after 8 years
How GoZero entered a market with 5 existing competitors and still won
Getting rejected by Swiggy/Instamart and pivoting to Zepto first
The quick commerce playbook every D2C founder needs to hear
Blinkit vs Zepto vs Instamart , what's actually different
Should new brands go exclusive on one platform? Kiran answers
The dark first 3 months of GoZero and how he pushed through self-doubt
Whether you're a founder, a consumer brand builder, or just curious about how India's D2C ecosystem works this one is packed with gold.
Visit DSGCP: https://www.dsgcp.com
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