Steve Haedrich - The System of Profound Knowledge Applied to Sales/Marketing

Описание: 2015 Annual International Deming Research Seminar

Abstract:
To thrive in today’s tough economy, businesses must achieve consistent and steady sales growth. W. Edward’s Deming System of Profound Knowledge will help you not only survive, but thrive.
Deming’s underlying concept of continual improvement holds true with sales and marketing –just as it does with product and service quality. While quality product and quality service are essential for sale growth, they are not enough. As Deming said, we must also optimize the organization to achieve its aim.
In the past, my organization was too focused on Deming’s 14 Points for Management, the Deming Chain Reaction, and improving quality to lower waste, be more productive, capture the market, provide jobs and stay in business. But we had not yet developed a solid system of marketing and selling to optimize our overall system- by telling our story and differentiating out offering.
As a result of this insight, New York Label & Box Works has been a research laboratory of Deming-based marketing and sales PDSAs for more than two years. I want to share what we have learned from our Plan-Do-Study-Act experiments, and engage the audience in a dialogue that will help our organization –and I hope, theirs, too.