Creative Strategy AI Mastery: Prompting to Producing (2025 Guide)

Описание: Learn from Dara & Alex to master your creative strategy processes with the best AI advertising tools and tips in 2025.

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https://motionapp.com/ai-creative-str...
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⏰ TIMECODES ⏰
00:00 - Introduction & AI Creative Challenge
01:22 - Meet Dara Denney: Creative Strategy Expert
02:25 - AI Skeptic to Enthusiast Journey
04:40 - AI in Creative Strategy: Complete Process Overview
06:30 - Creative Process Breakdown: Research to Performance
07:06 - Creative Roadmapping: Monthly Planning Strategy
08:22 - Weekly Creative Sprints & Team Coordination
08:59 - Why AI Struggles with Creative Prioritization
11:09 - Creative Briefing Process & Team Communication
12:09 - AI-Powered Copy & Messaging Generation
13:33 - Using AI for Creative Brief Development
14:07 - AI Storyboards & Production Mockups
15:21 - Production & Post-Production with AI
16:34 - Why "AI Ideas Aren't Good Enough" is a Myth
17:44 - Beginner AI Prompting: Essential Elements
19:21 - Customer Review Headlines: Step-by-Step Example
24:28 - Intermediate Prompting: Custom GPTs & Claude Projects
26:21 - Setting Up Custom GPTs for Your Brand
29:56 - Advanced Prompting: Building Prompt Libraries
32:49 - Prompting Hacks: Raising Stakes for Better Results
35:28 - Gandalf AI: Testing Your Prompting Skills
37:26 - AI Image Generation: Practical Applications
39:47 - Reference Ad Method for Reliable Outputs
41:34 - Creating Native-Looking Ads with AI
44:37 - What AI Can't Replicate (Yet)
48:24 - Google Veo: The Future of AI Video
49:34 - Focus on Fundamentals Over Tools
51:14 - Free Resources & Next Steps
52:24 - Q&A: Creative Roadmapping Templates
53:51 - Q&A: Prompt Libraries for Solo Teams
55:44 - Q&A: Connection Over Perfection with AI
57:29 - Q&A: Avoiding Generic AI-Generated Ads

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LinkedIn: ➡︎   / motion1  
Twitter: ➡︎ https://x.com/motionapp_

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LEARN MORE ABOUT MOTION
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Motion is the creative strategy command center, helping you build an AI-powered growth & creative team.

With Motion, creative strategists get help at every step of their workflow, including visual analysis of top-performing ads, AI agents to help you blaze through creative strategy tasks, competitor tracking, research tools, and AI-assisted recommendations to help prioritize what to ship next.

Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $13B in media spend every year.

➡︎ Explore Motion: https://motionapp.com/
➡︎ Use an AI Creative Strategist - free to start: https://motionapp.com/ai-creative-str...
➡︎ Book a demo for a VIP tour: https://motionapp.com/book-a-demo

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ABOUT THE SPEAKER 🗣️
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Dara Denney is Motion’s Chief Evangelist and the entire reason this event series exists. She’s dedicated to helping marketers understand how to improve ad performance with real-world strategies learned from managing $100 million in paid social ads.

Alex Cooper is an AI expert whose agency, AdCrate, works with 8-9 figure DTC brands like Huel, Licorice.com, and The Perfect Jean. With over 250,000 views on YouTube, he takes a tactical approach to teaching AI fundamentals and advanced techniques to performance marketers across the globe.

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