Hey Kid, Catch | Mean Joe Greene for Coca-Cola (1979)

Описание: Charles Edward Greene (born September 5, 1946), better known as "Mean" Joe Greene, is a former American football defensive tackle who played for the Pittsburgh Steelers of the National Football League (NFL) from 1969 to 1981. A recipient of two NFL Defensive Player of the Year awards, five first-team All-Pro selections, and ten Pro Bowl appearances, Greene is widely considered to be the one of the greatest defensive linemen to play in the NFL. He was noted for his leadership, fierce competitiveness, and intimidating style of play for which he earned his nickname.

"Hey Kid, Catch!" was a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television commercials of 1979.[1]
During its planning and filming stages, McCann Erickson, the advertising agency that created the commercial, used the working title "Mean Joe Greene". The commercial was a part of Coca-Cola's "Have a Coke and a Smile" ad campaign of the late 1970s. The commercial's set-up and payoff is classic simple advertising.

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