Brand Strategy After M&A: Rebrands, SEO Equity & Messaging That Works with Erin Gordon
Автор: Leaders List
Загружено: 2026-02-17
Просмотров: 15
Описание:
M&A doesn’t just test your operations. It tests your brand.
In this episode of The Leader’s List, Bryon Morrison sits down with Erin Gordon, CEO of Fisher Agency and founder of Savvy Partner, to break down what most leaders underestimate during mergers and acquisitions: brand equity, digital assets, and the transition plan that keeps customers and teams confident.
We’ll dive into:
✅ What to audit before (and during) an M&A: brand equity, search demand, website authority, and digital assets
✅ When to keep a legacy brand vs. switch to the acquiring brand (and why co-branding can be the bridge)
✅ The “good, bad, and ugly” of post-merger integration (teams, clients, and leadership alignment)
✅ How AI is changing agency delivery, client expectations, and SEO strategy
✅ Erin’s next growth chapter (including expanding into government marketing)
About Erin Gordon:
Erin is a digital marketing expert and tech-forward agency leader who founded Savvy Partner in 2012 and later grew her impact through Fisher Agency. She’s also a nationally recognized speaker in marketing + technology.
❓ What’s the hardest part of M&A for you: brand decisions, team integration, or retaining clients? Drop it in the comments.
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