Why Aldi Failed in Denmark

Описание: The discount supermarket chain Aldi is a true German export success. The companies Aldi Nord and Aldi Süd operate in dozens of countries, with stores even in the United States, Australia, and China. Yet the success story came to an end in a neighboring country of all places: after 45 lackluster years, Aldi finally withdrew from the Danish market in 2022. What happened? And why did the Danes never warm to the German discount retailer?

A film by Matthias Schwarzer.


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Here you can find my video about Aldi in the United States:
   • How Aldi Conquered the United States  


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Sources for the video:

Hans Christiansen's doctoral thesis:
https://dspace.stir.ac.uk/bitstream/1...

Why Aldi had to leave Greece (Just Food):
https://www.just-food.com/news/greece...

The "honesty tests" in Germany (Westfalenpost):
https://www.wp.de/staedte/ennepetal-g...

"Honesty tests" spark debate (DR):
https://www.dr.dk/nyheder/penge/aldis...

Protest against "honesty tests" in Denmark (Avisen):
https://www.avisen.dk/aldi-smider-pen...

What's in the Aldi contracts (Avisen):
https://www.avisen.dk/det-kraever-ald...

Overtime Issues (HK):
https://www.hk.dk/aktuelt/nyheder/202...

Occupational Safety Issues (Avisen):
https://www.avisen.dk/Pages/Guests/Ar...

Survey: One in Seven Danes Avoids Aldi (Avisen):
https://www.avisen.dk/kunder-straffer...


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Did you like this video? Support my work on Patreon:
  / matthiasschwarzerenglish  

Or become a channel member on YouTube!


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▪️ WEBSITE
https://matthias-schwarzer.com/

▪️ SPOTIFY
https://open.spotify.com/show/0QqRLRY...

▪️ INSTAGRAM
  / matthiasschwarzer  

▪️ TIKTOK
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▪️ CONTACT
[email protected]


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Intro Song:
MÆT – Start Again

Music:
Epidemic Sound

#aldi #denmark #economy #retail