What Dental Owners Get Wrong About Staffing — with Lisa Cappello
Автор: KickStart Dental Marketing
Загружено: 2026-01-22
Просмотров: 151
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Staffing isn’t just an HR issue — it’s one of the biggest hidden threats to dental practice growth.
In this episode of the No BS Dental Growth Podcast, Chris Pistorius sits down with Lisa Cappello, Founder & CEO of Smiles in Demand, to unpack what’s really happening in dental staffing nationwide.
From hygienist shortages and burnout to maternity leave coverage, temp staffing frustrations, and hiring mistakes, Lisa shares insights from 20+ years in dentistry — and explains why staffing should be treated as a proactive strategy, not a last-minute emergency.
If your practice feels stretched thin, production is capped, or your team is burning out, this episode will help you rethink how you hire, retain, support, and scale your team.
🧠 What You’ll Learn
Why staffing — not marketing — is limiting dental practice growth
The hardest dental roles to hire right now (and why hygiene is struggling)
How COVID permanently changed hiring expectations in dentistry
The hidden cost of rushing hires when short-staffed
Why practice culture often beats higher pay
The real downside of traditional temp agencies
How short staffing hurts production, morale, and patient experience
When it makes sense to hire for personality over experience
How to handle staff turnover without damaging patient trust
Why temp staffing can be a long-term growth strategy
🔑 Key Takeaway
Staffing problems don’t just hurt operations — they cap growth, burn out teams, and damage patient trust if left unchecked.
🔗 Resources
Learn more about Smiles in Demand:
👉 https://smilesindemand.com
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⏱️ Episode Timestamps
00:00 — Why staffing is the silent killer in dentistry
02:20 — Lisa’s 20-year dental background & COVID staffing challenges
05:10 — The temp agency experience that sparked Smiles in Demand
06:30 — How Smiles in Demand works (and why it’s different)
08:15 — The toughest dental positions to fill right now
10:00 — What actually attracts hygienists today
11:40 — Culture vs money: what really wins great staff
13:10 — Hiring for personality vs experience
15:05 — The biggest hiring mistakes practices make
17:30 — How staffing limits growth & fuels burnout
18:10 — Should practices explain staff turnover to patients?
20:35 — Building a culture that prevents burnout
22:40 — How to connect with Lisa & Smiles in Demand
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