Strategic OTT Insights: LioCinema & Jotstar Merger Analysis
Автор: Manasvi Pimple
Загружено: 2026-01-16
Просмотров: 11
Описание:
In this video, I present a comprehensive analytics project focused on evaluating user behavior, content performance, and subscription trends across two OTT platforms - LioCinema and Jotstar.
The analysis is based on data from January to November 2024 and aims to support strategic decision-making related to subscriber growth, engagement, content strategy, and subscription lifecycle management.
🔍 Key Areas Covered
Total users and growth trends
Content library comparison by type, language, and genre
User demographics (age group, city tier, subscription plan)
Active vs inactive user analysis
Watch time patterns by device and location
Subscription upgrade and downgrade trends
Strategic recommendations and way forward
📊 Tools & Technologies
SQL
Power BI
Microsoft Excel
🔗 Project Links
GitHub Repository: https://github.com/manasvinpimpale/Merger-...
💡 About the Project
This project demonstrates an end-to-end data analytics workflow, including data understanding, modeling, visualization, and insight generation using industry-relevant tools.
🙏 Feedback Welcome
Thank you for watching!
If you have any feedback or suggestions, feel free to leave a comment.
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