OTT Executive Podcast S5 E4: Beth Anderson, SVP/GM, FAST Channels & VOD Sales,
Автор: OTT Executive Community
Загружено: 2024-10-11
Просмотров: 182
Описание: 1) Beth's start as a theatre director; 2) The art of storytelling and creative collaboration; 3) Comparing FAST channels to old-school curated "mix tapes"; 4) FAST strategy started with single-series such as "Antiques Road Show"; 5) What is the balance between creative/intuitive curation and science/data analytics in programming FAST channels?; 6) What role should AI play? --"technology is a gift"; 7) BBC Studios viewer acquisition strategy; 8) Dual-screen engagement strategy; 9) Should we bake social media UX features into FAST channels? 10) How do we overcome current industry challenges to improve profitability, engagement, and consumer satisfaction? 11) Beth's "adorable" passion project.
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