Why The "Premium Kings" Are FINALLY Going Budget - Asetek CEO Exclusive Interview

Описание: Asetek is known as the "Premium King" of sim racing, but now they are coming for the budget market.

In this exclusive interview from the Asetek HQ in Denmark, CEO André Eriksen reveals why the company is finally pivoting to affordable gear to take on Moza and Logitech. We discuss the challenge of maintaining a "premium" feel at a lower price point, the genius behind their new upgradable pedal system, and why they prioritised Xbox over PlayStation.

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