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ShopAble 2025 | RETAIL Media or retail MEDIA?
Автор: Skai | Omnichannel Marketing Solutions
Загружено: 2025-05-29
Просмотров: 72
Описание:
Retail media is at a crossroads. Should it live in the ecommerce team, where it drives quick, measurable transactions? Or should it sit within the media team, fueling long-term brand growth and strategic impact? Where it sits determines budget, measurement, and even long-term strategy.
This session will dive into both perspectives, challenging assumptions, and exploring the real-world implications of where retail media truly belongs. Get ready for a lively debate that will help you decide where it fits into your future strategy.
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