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IKEA Buy With Your Time
Автор: Nicolás López
Загружено: 2021-02-11
Просмотров: 28373
Описание:
IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products.
How did it work?
Customers just had to show the cashier their Google Maps Timeline, which records all their past trips.
The time shown on the road to IKEA was converted into money.
The rate of conversion was determined using average income levels in the UAE.
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