B2B Marketing Strategy & Consumer Behaviour Trends with Annabel Venner | After Dinner Chats Ep. 24

Описание: How do global brands need to adapt their marketing strategy to survive shifting consumer behaviour trends? In this episode, we are joined by Annabel Venner, an award-winning Global Marketing Leader, Fractional CMO, and former Executive at Coca-Cola and Hiscox.

Annabel shares her incredible journey navigating a major marketing career transition from FMCG B2C to financial services B2B marketing. We explore why continuous marketing education is critical for long-term success, and unpack vital global marketing insights for anyone looking to scale operations across diverse Asian markets.

🕒 Timestamps:
• 00:00 - Intro & Annabel Venner’s Career Journey
• 01:21 - Valentine's Day Shifts: Real Consumer Behaviour Trends
• 06:17 - Coca-Cola Personalisation vs. Modern Brand Moments
• 07:12 - B2C to B2B: The Marketing Career Transition to Hiscox
• 10:28 - Mark Ritson, P&Ls, and Continuous Marketing Education
• 12:02 - Global Marketing Insights: Operating in Singapore, Hong Kong & Thailand
• 14:38 - The "High Five": Rory Sutherland, Career Risks & Funny Shoot Mishaps

About Our Guest:
Annabel Venner is a highly commercial Strategic Marketing Consultant and Fractional CMO. Armed with a chemistry degree, she spent years driving B2C growth at Coca-Cola before taking on the B2B world as CMO at Hiscox. Today, she uses her extensive international experience to challenge the status quo and help brands achieve scalable commercial growth.