Newsletter to Inc. 5000: How Rich Kahn Built Anura to Stop Ad Fraud. WillPower | Mind Growth Podcast

Описание: Ad fraud, invalid traffic, and bot clicks cost businesses billions. Anura CEO Rich Kahn reveals how he went from writing an internet newsletter to creating one of the top fraud prevention platforms protecting digital marketing ROI. Discover how Anura stops bot traffic and drives growth. Visit https://www.anura.io

What is Anura?    • What is Anura  

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#AdFraud #DigitalMarketing #FraudPrevention #Anura #Halloween #BotTraffic #MarketingROI #OnlineAdvertising #DigitalSecurity #BusinessGrowth #SpookySeason #CEO #BrandProtection #Startup #DigitalAds

0:00 Introducing Rich Kahn – Entrepreneur and CEO of Anura
0:46 The Power of Sharing Knowledge Through Podcasts
1:40 Early Entrepreneurial Roots and Childhood Ventures
3:33 Building an Internet Newsletter and Early Online Marketing Success
6:37 Why Rich Chose Digital Marketing Over Other Industries
9:20 Transition From Hobby to Professional Digital Marketing
13:35 Entry Into Fraud Detection and the Origins of Anura
16:31 Anura’s Growth and Ideal Clients
17:57 How the Fraud Detection Software Works
19:39 The Scale of Digital Fraud and Financial Losses
20:01 The Impact of AI on Fraud Detection and Cybersecurity
21:20 AI Arms Race – FraudGPT and Automated Threats
25:10 Closing Reflections