Introduction to Sponsored Display Ads on Amazon | Growth 101
Автор: Perpetua
Загружено: 2022-04-14
Просмотров: 1310
Описание:
In this video, we talk about Amazon's Sponsored Display. What it is, why you need it, strategies, and how Perpetua can help you use this ad unit.
If you’re looking to reach your audience at scale and engage with them on and off Amazon, Sponsored Display is what you need.
00:00 Intro
00:24 What Sponsored Display ads are
00:30 Ad placements - on Amazon
01:21 Ad placements - off Amazon
01:49 Sponsored Display strategy #1 - Views Remarketing
02:56 Sponsored Display strategy #2 - Product targeting
03:37 Sponsored Display Goal Setup on Perpetua
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Growth 101 is Perpetua's video series where you'll learn the eCommerce basics.
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Get started with http://www.perpetua.io
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